Visitor Experience at Tate Britain

I was recently asked to help the Interpretation and Information teams at Tate Britain present a persuasive case for a greatly enhanced information and interpretation provision for visitors. This ‘mindmap,’ if that’s the right term for it, aims to illustrate the many ways in which a visitor might engage with an artwork. Using a Henry Moore sculpture as an iconic example worked well, repeated over 20 times in various contexts to emphasis the point.